Highstreet Launches NeXtech Lab™ to Co-Create the Future of Digital Transformation with Clients.
Highstreet proudly unveils NeXtech Lab™—a strategic innovation hub designed to co-create the future of digital transformation with our clients. Through this initiative, we’re accelerating the development of next-generation technologies that deliver measurable business value and position organizations for long-term success.

At Highstreet, our core mission is to empower clients through digital transformation technology that not only addresses today’s IT complexities but also strategically positions them to seize tomorrow’s opportunities. This forward-looking commitment ensures your organization remains at the forefront of innovation—regardless of size, sector or stage of transformation.
In alignment with our long-term vision, Highstreet is proud to announce the official launch of NeXtech Lab™– our dedicated innovation hub for pioneering IT solutions. NeXtech Lab™ serves as a strategic incubator, accelerating the development of next generation technologies and forward-thinking initiatives that deliver measurable impact to your organization.
NeXtech Lab™ goes beyond traditional R&D—service as a dynamic environment where bold ideas are cultivated, emerging technologies are rigorously experimented with, and purpose-built software solutions are crafted with precision. Our mission is clear: to proactively address your evolving needs and position your organization for sustained innovation and long-term success.
Highstreet’s NeXtech Lab™ strategic initiative—championed by Ethan Dockendorf —is led by Robb Penoyer. Robb’s leadership exemplifies Highstreet’s commitment to innovation and excellence while bringing passion, a forward-thinking mindset, and an unparalleled understanding of the digital landscape. This makes him the ideal leader to drive this initiative and push the boundaries of what’s possible in enterprise technology.
The results are already tangible. Significant enhancements have been made to several Highstreet proprietary tools:
- Cartographer™: A powerful enabler for end-to-end system mapping and analysis, this tool plays a critical role in ensuring data integrity. Cartographer™is an essential foundation for successful cloud migrations. By delivering clean, structured, and actionable data insights, it helps your organization de-risk transformation efforts and accelerate time to value in the cloud.
- Bridges™: An innovative, purpose-built solution for seamless data integration, Bridges™ enables unified connectivity across disparate systems. By breaking down data silos and streamlining information flow, it empowers your organization to unlock deeper insights, enhance operational efficiency, and accelerate digital transformation.
At Highstreet, innovation is more than a talking-point. It is a commitment. Through NeXtech Lab™, we’re actively developing targeted solutions that address real pain points and unlocking new efficiencies for your organization. From advanced analytics and intelligent dashboard to process mapping and KPI decision boards, our pipeline is designed to transform how you operate.
For the top talented consultants working at Highstreet, NeXtech Lab™ offers a unique opportunity to shape the future of IT. It’s where ideas become impact and where experts can lead industry-defining projects in a collaborative, cutting-edge environment. If you’re passionate about innovation and eager to make a tangible impact, NeXtech Lab™ provides a dynamic environment for growth and creativity. See our Careers page for your next opportunity.
But we’re not stopping there. NeXtech Lab™ is a continuous engine of innovation, fueled by forward-thinking that delivers tangible business value—enhancing efficiency, reducing risk, and building confidence in data and technology. Stay up to date on the innovations from NeXtech Lab™ by subscribing to our blog and reach out to learn more.